Monday, January 31, 2011

Google changes algorithm to check web spam

 In an effort to reduce web spam in its search results, Google has updated its algorithms for its search engine. The move has come as a response to increased criticism of Google and its search engine results with the emergence of newer forms of web spam alongside traditional web spam.

As a result of the new changes, Web sites with original content are prioritized above sites that copy from others. Google search expert Matt Cutts said in a blog post that the change was targeted and will affect just about 2 percent of queries.

His blog also reads "evaluating multiple changes that should help drive spam levels even lower, including one change that primarily affects sites that copy others' content and sites with low levels of original content."

Cutts announced that his team's weekly meeting had approved one specific change that was launched earlier this week. The web spam outbreaks usually emerge from content farms and sites that syndicate content.

Source: Siliconindia

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