Tuesday, September 13, 2011

Twitter now has 100 million active users

London, Sept 11 (ANI): The micro-blogging site Twitter has revealed that its active users have passed the 100 million mark.

Active users, who log on at least once a month, rose 82 percent this year, and half of these 100 million log on at least once a day.

The company's chief executive Dick Costolo said that it was preparing to increase its business range by broadening the areas of its service where adverts appear.

Costolo, however, added that he wanted the business to remain independent, as he is concerned that commercialisation sometimes alienates users of social media

"We want to be able to remain independent, grow the business the way we want to, and not be beholden to public markets until we feel like we want to be, the BBC quoted Costolo, as saying.

Costolo said the results had exceeded Twitter's expectations.

"We now feel that based on the engagement rates we're seeing, that we're ready to expand this further," he said.

Costolo also claimed the business could work relying solely on advertising income.

"It's our firm belief that our advertising platform is the only revenue component that we need to have in the market in order to be a huge independent business," he said. (ANI)

Source: ANI

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